The Inside Scoop: Our Rebrand to Casamia Build & Design Co.
Three months ago, we officially launched our rebrand from LBR Partners, LLC to Casamia Build & Design Co., and we’re excited to share the journey behind the transformation. Rebranding wasn’t just a logo update or a fresh coat of paint—it was a deep dive into who we are as a company and where we want to go. Partnering with the talented team at LAB Minneapolis, we spent over a year crafting every element of our new identity to reflect our passion for luxury home design and remodeling.
Why We Made the Change
Moving into the luxury home build and remodel market was a natural evolution for us, and we wanted our brand to reflect that shift. The name “Casamia”—meaning “My Home” in Spanish—perfectly captures the heart of what we do: creating spaces that feel personal, timeless, and genuinely “yours.” Our former name, LBR Partners, carried us through some incredible projects, but we knew it was time for a brand that felt more aligned with our vision for the future.
Working with LAB Minneapolis
Our rebrand journey was powered by LAB Minneapolis, whose team brought a creative process that helped us articulate our values, vision, and style. LAB Minneapolis went beyond the visuals—they focused on creating an identity that truly represents who we are. From the vibrant color palette to the clean, modern logo, every detail was intentionally designed to reflect our high standards and passion for luxurious, custom home projects.
From Concept to Launch: The Rebranding Process
Rebranding is a journey of many stages. We started with a deep exploration of our company’s values and future goals, focusing on what makes us unique and how we wanted clients to experience our brand. LAB Minneapolis guided us through each step, from brand discovery sessions to choosing every visual element that would eventually become Casamia. It was an eye-opening process that not only elevated our brand but also brought our team closer to a shared vision.
How the Rebrand Is Shaping Our Work Today
Since the launch, the response from our clients and community has been incredibly positive. We’ve found that the new brand resonates with clients who value thoughtful design, exceptional craftsmanship, and a seamless, empowering building experience. Casamia Build & Design Co. now reflects everything we strive for in each project: quality, excellence, and an empowering personal approach to luxury.
Our rebrand is more than a new name or logo; it’s the start of a new era. Casamia embodies our mission to create beautiful, livable spaces that clients will love for years to come.
Thank you for being part of our journey. We’re excited to keep building incredible homes in Minnesota and bringing our vision to life as Casamia Build & Design Co.!
